Just like the other forms of communication, press releases has evolved many times.  The use of SEO’s press releases is one classic example of this.  This can be of great benefit for those starting a small business for high ranking pages on search engines can lead to more customers. 

Before, PR would be blasted or mailed out via a wire service.  They will have to go through various media and journalists who will then decide whether or not the release has merited further distribution and attention.  The PR’s shell life was typically very short.

Thanks to the power of the internet, now PRs can be distributed to mass audience.  They can also remain online for a long period oftime.  PRs nicely evolved because of the consumers, bloggers, analysts, journalists and even competitors who are constantly looking for new information. A press release has become more than just a media relation tool.  It is able to include video clips, images, Infographics  and other link pages.  Infographic is a very important element in a PR that is why we love the infographic.